The company that had developed PeopleSavvy, SCG, had been delivering this program to top producing sales professionals for many years. However, they had updated and upgraded it and wanted to roll it out with a campaign that reflected  its freshness and vitality. SCG was a believer in post card campaigns, so we worked with them to create one that would catch the eye and intrigue the recipient to turn the card over before dismissing it as just another ad.

actual size: 4.25x 6.25